01
Foundation
Define the opportunity, founder thesis, target market, and assumptions that need to be tested.
Program / 10 weeks
A structured path from idea to investable company.
BedRock brings founders through a focused 10-week process designed to answer the questions that matter most:
- Is there a real problem?
- Do people want the solution?
- Can we build it?
- Will they pay for it?
- Can the business scale?
- Is it ready for investment?
The 10 weeks
The 10 weeks
02
Customer
Talk to the market. Identify real problems, real customers, and real buying behavior.
03
Validation
Turn assumptions into experiments and establish measurable evidence of demand.
04
Product
Define and build the minimum product capable of testing the core value proposition.
05
Launch
Put the product in the hands of real users and begin collecting behavioral data.
06
Business Model
Understand pricing, revenue mechanics, unit economics, and the path to sustainable growth.
07
Go-to-Market
Build a repeatable approach to customer acquisition, sales, distribution, and growth.
08
Operations
Identify the systems, processes, resources, and constraints required to scale.
09
Metrics & Capital
Build the financial and operating model investors need to understand the business.
10
Investment Readiness
Turn the company's progress into a clear investment thesis, supported by evidence.
11
Follow-up — Review
After the build period, founders return to review progress, results, challenges, and the next stage of growth.